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toDubai
For UAE business-setup & licensing companies

Run your entire licensing operation in one system

From the first WhatsApp message to an issued license to years of visas and renewals after it. Your sales team, your coordinators, your finance team and your clients all work off the same record.

Your team works here
app.todubai.ae/applications/2041Live
Al Noor Trading LLC
RAKEZ · 13-step workflow · Step 4 of 13
ETA 04 Sep
Paused, waiting on client
  1. Application createdSales
  2. Quotation sentSales
  3. Client onboarding formClient
  4. Documents collectedCoordinator
  5. Payment approvedFinance
  6. Free-zone processingOperations
  7. Supervisor approvalSupervisor
Your client watches here
9:41
Al Noor Trading LLC
RAKEZ · Commercial license
Estimated completion4 Sep
Step 4 of 13
Action needed
Upload the shareholder passport copy to keep your timeline on track.
Upload document
  1. Documents received
  2. Payment confirmed
  3. Name reservation
  4. License issued

Built around RAKEZ, Ajman Free Zone and ANC processes. Priced in AED, run on UAE business hours.

The problem

Running a licensing operation shouldn't look like this

Most licensing companies in the UAE are not short of software. They are short of one place where the whole job lives.

The usual stack
WhatsApp+Email+Excel+Google Drive+Manual follow-ups+Government portals

Each of these tools is fine on its own. Together they mean the status of an application depends on which person you ask, and nobody can prove what happened last Tuesday.

What it costs you
  1. 01Leads answered late, or not at all, because nobody owned them.
  2. 02A missing passport copy discovered on day nine, not day one.
  3. 03Three people give the client three different answers about the same application.
  4. 04Clients calling every morning to ask where their license is.
  5. 05Partner rates agreed in a chat thread, then argued about at invoicing.
  6. 06Payments in one file, invoices in another, profit per license a guess.
  7. 07Managers with no idea who is overloaded and who is idle.
The fix

Manage every application from one place, and let your clients watch it happen

toDubai holds the whole lifecycle. Leads become applications, applications move through the free zone's real steps, money is recorded and approved against them, and the client follows along from their phone without phoning you.

  • One record per lead, application, client and partner.
  • Hand-offs between sales, coordination, operations and finance built into the workflow.
  • An estimated completion date the client can see, which pauses while you are waiting on them.
  • Every action logged with the person, the role and the timestamp.
app.todubai.ae/leadsLive
Leads wallboard2 at SLA risk
Aisha K.
Online4
Rami H.
Meeting6
Priya S.
Online2
Omar F.
Break5
LeadSourceWaitingOwner
Al Noor TradingWhatsApp00:12Priya S.
Meridian LogisticsWeb form01:40Aisha K.
Kestrel ConsultingWhatsApp06:55Unassigned
Zayed InteriorsPhone11:02Unassigned

The supervisor wallboard: who is online, what is queued, and which leads are about to breach.

The lifecycle

One WhatsApp message, tracked all the way to a license, and everything after it

This is the shape of the business. The platform is built around it rather than around a generic pipeline.

  1. 01

    Lead arrives

    WhatsApp, web, phone, email or social

  2. 02

    Auto-assigned

    To an agent who is actually online

  3. 03

    Quoted & converted

    Branded quotation, then an application

  4. 04

    Onboarded

    Client fills their own details by secure link

  5. 05

    Processed

    RAKEZ / AFZ / ANC steps, role by role

  6. 06

    License issued

    Client activated in the system

  7. 07

    Tracked on the phone

    Live milestones and an honest ETA

  8. 08

    Ongoing services

    Visas, renewals, PRO work, legal, tax

The last two stages are where most licensing companies leave money on the table. A client who can request a visa from their phone in ten seconds rarely goes shopping for another agent.

The one clients notice

An ETA that pauses when the delay is theirs

Every application carries a milestone-based completion date. When you're waiting on a document from the client, the countdown stops, and the app tells them plainly that it stopped and why.

  • Clients stop calling to ask for a status. It is on their phone.
  • Delays land where they belong instead of on your operations team.
  • A public no-login tracker for clients who never install the app.
Est. completionPaused
4 Sep

Waiting on the shareholder passport copy since 21 August. The clock restarts when it arrives.

Trust

You're handing over your whole request pipeline. Here's what protects it.

Client documents, partner rates and finance records all live in the same system, so access control and audit trails are not an afterthought.

9
Staff roles, plus stackable workflow roles
19,000+
RAKEZ and AFZ licensed activities searchable
3
Free-zone workflows shipped: RAKEZ, AFZ, ANC
2
Client apps: iOS and Android
  • Role-based access control across nine staff roles, plus stackable workflow roles.
  • Organisation-level data isolation, enforced at the data layer rather than in the UI.
  • A full audit trail: every action on every application recorded with the actor and the role they acted in.
  • Internal notes can never reach a client. Visibility is fail-closed by design.
  • Encrypted cloud file storage and tokenised client links that do not require a login.
  • Rate limiting, request sanitisation, and API traffic logging.

More detail on data handling, hosting and access control is on the security page.

Next step

Bring us your messiest application

Tell us about one application that currently causes the most rework, and we'll show you exactly where it would sit and what your client would be seeing.